Merch has played a real central role in culture in the past few years, breaking into more traditional fashion markets and becoming more than ever the way people express their identity. Sometimes finding the “meme” in the artist can help make a successful piece because it allows the fan to feel in the know, in the club. The iconic sax solo at the top of Carly Rae Jepsen’s Run Away With Me would make a perfect idiosyncratic dad hat, I thought and I still see them around town all the time.
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